Breaking
in takes some time, so to help make it a more manageable process for you, here
are four stages to marketing and promotion.
1. Sign up, observe, and educate yourself (sometimes called lurking).
Many people stay at this stage for a long time, simply soaking up good
information.
2. Participate. Start to make yourself known. This could be as simple as
making status updates, posting photos or sample writing, or creating a profile.
3. Share something and grow relationships. Focus on what you give people
or what you can share that's of value. As you participate and share with others
in the community, and do things for each other, relationships grow and develop.
4. Ask for help. This is when you might actually put your connections to
work as a means of soft or hard marketing. Maybe you want to tell people to
pre-order your book on Amazon on a specific day. Or you're hoping that your
network will spread the word about an upcoming event you're hosting. So you
ask.
People who know you and trust you will be more likely to help you. That's why
it's important to establish relationships far before you market and promote a
product/service. The relationships have to be meaningful before they have value
in a marketing/promotion effort.
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