Rules to a great Cover Letter

Bad Cover Letter

1. Too long  / with too much formality
2. No substance & Empty buzzword
3. Re-write your resume

A Good Cover Letter

1. Should be short, concise and passionate; while telling your job story.
2. Should be personal and intriguing (give examples).
3. Should tell why you are interested.
4. Should be your elevator pitch with an interesting hook.