Personal branding is ongoing and should continue throughout your job search and career. The goal is to differentiate yourself among other professionals by demonstrating your unique value to employers. Below are a few steps you need to take to successfully build your brand while marketing yourself to potential employers:
· Increase Your Visibility. Get your name out there. Attend industry meetings and conferences, participate in panel discussions or volunteering for committees.
· Stay Connected. Stay in touch with old contacts while building your current network on a regular basis.
· Create an Online Presence. Join online social networking sites. Consider starting a blog on your area of expertise. Meet other professionals online by commenting on relevant blogs or connecting with professionals through their social networking profile.
· Establish Key Differentiators. Identify what makes you distinctive from other candidates and communicate it to potential employers. By knowing yourself, you can more effectively promote yourself to others.
· Be Consistent. Ensure that you have a consistent message when speaking with potential employers, colleagues and other professionals.
· Seek Feedback and Evaluate Progress. Gauge how others perceive you. Test your market value by gathering constructive feedback from your co-workers, peers, family and friends.
· Market Yourself. This is one of the first steps towards effectively marketing yourself to potential employers and elevating your career.
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