Personal branding is an ongoing process it should continue throughout your job search process and entire career.
- Increase Your Visibility. Get your name out there by attending industry meetings and conferences, participating in panel discussions or volunteering for committees.
- Stay Connected. It is important to stay in touch with old contacts as well as continue to build new ones.
- Create an Online Presence. Join online social networking sites. Consider starting a blog on your area of expertise or creating a website that showcases samples of your work.
- Establish Key Differentiators. Identify what makes you distinctive from other candidates and make sure to communicate it to potential employers.
- Be Consistent. Ensure that you have a consistent message when speaking with potential employers, colleagues and other professionals.
- Seek Feedback and Evaluate Progress. Continue to gauge how others perceive you. Market Yourself. Promote you.
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