Establish Key Differentiators. Identify what makes you distinctive from other candidates and communicate it to potential employers. By knowing yourself, you can more effectively promote yourself to others.
Be Consistent. Ensure that you have a consistent message when speaking with potential employers, colleagues and other professionals.
Seek Feedback and Evaluate Progress. Once you have established your personal brand, it is important to continue to gauge how others perceive you. Test your market value by gathering constructive feedback from your co-workers, peers, family and friends. By understanding how others view your personal brand, you can learn what steps you need to take to position yourself for success.
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